Press release FOR IMMEDIATE RELEASE
The Curl Specialist Making Waves In Bournemouth
On February 1, 2025, The Curl Specialist Bournemouth opened its doors, offering a transformative salon experience dedicated exclusively to curly hair. Spearheaded by Jen Gaia, an expert in curl care, this innovative space blends specialist knowledge with a commitment to Luxury, sustainability, inclusivity, and community.
Setting a New Standard in Curl Expertise - Jen’s journey to becoming a curl specialist began with a personal mission to address the gaps in traditional hairdressing training, which often neglects the unique needs of curly hair. Having pursued advanced education with industry leaders, Jen has cultivated an expertise that spans all curl types, from loose waves to tight coils.
Her new salon offers a curated menu of "Hair Rituals" tailored to each client’s individual needs, including signature services such as The First Light, Blessed Energy, and The Divine Balance. “This isn’t just about providing haircuts,” Jen explains. “It’s about empowering clients to embrace their natural curls with confidence by giving them the know how and tools to do so.”
A Space Designed for Wellness and Inclusivity - The Curl Specialist Bournemouth has been thoughtfully designed to be more than just a salon—it’s a sanctuary. Upstairs, clients will find a luxurious warm, rustic retreat featuring reclining bed basins for ultimate comfort and options for mirrorless or quiet appointments. Downstairs, two spacious therapy rooms will offer holistic treatments, completing the space’s focus on both outer and inner peace.
The salon also incorporates eco-conscious practices, focusing on four key areas:- Waste, Finance, Animal exploitation and Community. From water and energy conservation to the use of B Corp-certified products. Even the banking and setup processes have been chosen to align with Jen’s commitment to sustainability a TRULY ethical salon
Community-Centered Values - Jen’s dedication to inclusivity and accessibility is reflected in every aspect of her business. With gender neutral pricing the salon will also host monthly pay-as-you-can days to support those in need of specialist care but on a low wage. She also plans to offer free curl care classes for foster carers. Plans for work experience opportunities for neurodivergent adults further underline her belief in creating a space where everyone feels valued and supported.
“This is about more than hair,” Jen says. “It’s about fostering a sense of belonging and building a community that uplifts each other.”
A Prime Location for Curl Care - Situated at 58 Ashley Road, Boscombe, The Curl Specialist Bournemouth is perfectly positioned to serve its growing client base. The location was chosen for its accessibility and welcoming environment, ensuring that clients can feel at ease as soon as they walk through the door.
Making an Impact in the Hair Industry - Jen’s dedication to has already earned her a loyal following, with salon appointments booking months in advance. Her focus on education, both for clients and fellow stylists, ensures that the salon is not just a place for haircare but a hub for knowledge and empowerment.
Jen remarks “I’m beyond excited to welcome curly clients into my new salon, I feel so passionately that everyone should receive the same level of self-care, something that has been lacking for a long time within the curly community. A lot of times curly haired clients don’t even leave the salon with dry hair for fear of it not being styled correctly. I’m here to change that providing a luxury service to every person who walks through the door. I have tailored all my rituals to ensure total relaxation and to help those anxieties float away at the door from my curly cuts to restorative treatments, curls are in safe hands when they visit. On a personal note I’m so very proud of what I have achieved here, as a pregnant teenager I’ve struggled, not finding my skill until later in life. I found out I had ADHD and autism a couple of years ago which really put things in to perspective for me, My new salon solidifies the need to change the salon industry and tailor it more towards our clients needs, I call it - People over Profit. I look forward to the salon and business growing in time and am immensely proud of how far I have come”
For press inquiries, interviews, or more information, please contact:
Jen Gaia
Owner, The Curl Specialist Bournemouth
curlspecialist@icloud.com
07523715428
End of Release

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